Advantage Solutions

In July 2014, funds advised by CVC, together with affiliates of Leonard Green & Partners, completed the acquisition of a majority stake in Advantage Solutions.

Formed in 1987, Advantage Solutions is a leading provider of outsourced sales and marketing solutions to top consumer goods manufacturers and retailers across North America. Its service offering includes sales representation on behalf of clients, services to ensure proper execution at retail, as well as marketing services.

Advantage Solutions possesses a highly defensible competitive position in an attractive and growing industry, and benefits from its scale, long-standing client relationships, and broad spectrum of capabilities. The company has delivered strong financial performance across economic environments and is led by a best-in-class management team that has positioned the business well for continued growth through extensions into new services, categories and geographies.

We are very proud to have CVC as a partner as we enter our next chapter of growth at Advantage Solutions. We see great opportunity in being able to collaborate and partner with the CVC team to maximise the opportunities that their global leadership in private equity and deep industry expertise provide.

Tanya Domier, CEO

Date of investment

July 2014


Fund VI


Outsourced sales and marketing solutions



Number of employees



Tanya Domier

Company website

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