Matas

In February 2007, CVC Funds acquired Matas, Denmark’s leading personal care retail chain. The company sells a range of branded and own-name products in around 300 stores, and employing a total of approximately 1,800 staff.

Matas’s core business is the sale of branded beauty products, which are priced at a medium-to-premium price level and to a large extent distributed on a selective or sole distribution basis. Sales of beauty products make up approximately two-thirds of sales, the remainder of sales being driven by three other product categories: vitamins and dietary supplements, household goods and OTC/non-prescription medicine. Matas’s extensive range of own-label products across all four product segments are sold in every store, accounting for approximately 15% of sales.

Prior to CVC’s ownership, Matas was a cooperative chain with all stores being owned and managed individually. Matas holds an attractive market position as the leading personal care retailer in Denmark and has a strong historic track record of growth.