In February 2007, CVC Funds acquired Matas, Denmark’s leading personal care retail chain. The company sells a range of branded and own-name products in around 300 stores, and employing a total of approximately 1,800 staff.
Matas’s core business is the sale of branded beauty products, which are priced at a medium-to-premium price level and to a large extent distributed on a selective or sole distribution basis. Sales of beauty products make up approximately two-thirds of sales, the remainder of sales being driven by three other product categories: vitamins and dietary supplements, household goods and OTC/non-prescription medicine. Matas’s extensive range of own-label products across all four product segments are sold in every store, accounting for approximately 15% of sales.
Prior to CVC’s ownership, Matas was a cooperative chain with all stores being owned and managed individually. Matas holds an attractive market position as the leading personal care retailer in Denmark and has a strong historic track record of growth.
Matas has proven its resilience during the worst downturn in consumer spending in recent history and is now uniquely positioned for the future pharmacy market liberalisation.