The company serves Chinese cuisine with a focus on refined Sichuanese cuisine complemented by Cantonese cuisine. It targets business and casual diners by offering fine cuisine, decent dining ambience and service.
Founded in 2000, South Beauty is one of the largest mid to high end Chinese full service restaurant chains in China. The company has approximately 5,000 employees and an established network of 68 directly operated restaurants across 23 cities in 16 provinces across mainland China, as at December 2013.
South Beauty is also the most recognised mid- to high-end restaurant brand in China and served as an official food catering service provider for both the Beijing Olympic Games in 2008 and the Shanghai World Expo in 2010.