In February 2000, CVC took part in a second-round, pre-IPO investment in, one of the world’s leading free online marketing and sweepstakes companies. was founded in 1999. The key driver of’s business is the generation of user traffic and profiling of users for advertisers. The website uses the lure of winning prizes of up to $10 million in a free game to draw users to the site. The company takes an innovative and interactive approach to online advertising and marketing, making it one of the largest and most successful advertiser networks in the industry. is today managed by Mediastay Ltd..

Year of investment



Online marketing and sweepstakes