Pacific Brands

In November 2001, CVC led the acquisition of Pacific Brands from Pacific Dunlop Ltd.. Pacific Brands is a marketer of everyday essential brands in Australia and New Zealand, promoting some of today’s most widely recognised brands including Berlei, Bonds, Clarks, Dunlop, Grosby, Slazenger, and Volley.

Pacific Brands was established in 1893, when the business began manufacturing Dunlop bicycle tyres. Pacific Brands’ participation in an extensive range of product categories over the past 100 years has underpinned its position as a market leading supplier of everyday essential brands to the Australasian retail marketplace.

Pacific Brands manufactures and supplies in excess of 300,000 different products (including underwear, hosiery, footwear, formal and casual wear, bedding and other accessories), selling over 250 million units a year.

In 2004, Pacific Brands was listed on the Australian Stock Exchange.

Year of investment



Marketing of everyday brands