In September 2000, CVC Funds acquired a 45% stake in Scandinavian Beverage Group (‘SBG’), a privately-owned importer and retailer of alcoholic beverages in Norway.
Based in Oslo, Norway, the company markets and sells various beverages, including wine, spirits, beer, cider, and soft drinks to retail stores, restaurants and duty-free shops. Following the initial investment, SBG made three add-on acquisitions to build the group to a pan-Nordic player. The company today has operations in Norway, Sweden, Finland, and Denmark. It was formerly known as Nordic Beverage Group and changed its name to Scandinavian Beverage Group in 2000.
Since of December 2004 SBG has operated as a subsidiary of Altia Corporation.