C1000, formerly named Schuitema, is the number two supermarket chain in the Netherlands with around 400 stores and an approximate market share of 12%.
The company operates five distribution centres throughout the Netherlands and is headquartered in Amersfoort, employing total some 6,000 members of staff. C1000 is effectively a combination of mostly wholesale activities (to 380 franchisee-owned stores) and limited retail activities through its own, non-franchised 20 stores.
The total selling surface is around 370,000m2, generating nearly €4 billion consumer turnover. The format is best described as ‘value-for-money’ or ‘full service at attractive prices’.