Douglas, one of Europe's leading premium beauty retailers, has been facilitating access to its online marketplace for small and independent retailers and brand shops which do not have their own online channel. This is helping independent retailers offset declining sales resulting from store closures by providing them access to Douglas' extensive online marketplace.
Douglas against Covid-19
For Mother's Day 2020, Douglas created a "thank you" video to celebrate mothers who have become the heroes in their roles as nurses, cashiers, parcel carriers, bus drivers, physicians or family managers. The digital campaign ran on online channels and social media in Germany and the international Douglas markets. For every person who downloads the video, Douglas donates €1 for COVID-19 emergency aid measures to Aktion Deutschland Hilft. This initiative was also part funded by CVC.