PT Softex is one of Indonesia's leading personal care products companies, with a top three market share position across the baby, adult and feminine care categories, and a popular portfolio of brands including Sweety, Softex and Confidence. In recent years, the business has benefited from growing consumer demand for baby diapers, adult diapers and sanitary products from Indonesia's rapidly growing and increasingly consumer focused population.
Encouraging companies to do better
CVC invested in Softex in 2015 and realised there was a significant growth opportunity to improve operational efficiencies and modernise the company's sales, distribution and manufacturing processes. CVC also realised the need for Softex to tackle its impact on the environment, whilst also improving opportunities for its employees, to preserve its market leading position for the long term.
- With the support of CVC, Softex developed a comprehensive five-year sustainability roadmap, which aimed to reduce the company’s carbon footprint, develop a benchmarking and reporting framework, improve efficiencies and provide relevant training for employees;
- The programme has aligned Softex to the United Nations Sustainable Development Goals, particularly those concerning Good Health & Wellbeing (SDG 3), Gender Equality (SDG 5), Industry, Innovation and Infrastructure (SDG 9), Responsible Consumption & Production (SDG 12) and Climate Action (SDG 13); and
- In recognition of its achievements and inaugural sustainability report, Softex was recognised in Asia Best's Sustainability Report at the Asia Sustainability Reporting Awards, and for three years in a row achieved its PlanetMark accreditation.
The operational improvements made by CVC, with the development of a robust sustainability programme, helped position Softex as a modern, agile and sustainability business, contributing to the successful acquisition of the company by Kimberly-Clark in 2020.