Sunday Natural, a leading brand for premium vitamins, minerals and supplements, has secured an investment from CVC Fund VIII. The partnership aims to support the scaling and international reach of the business. Sunday Natural’s founder Jörg Schweikart will continue to play a pivotal role in the strategic development of the business and will remain significantly invested in the company.
Founded in 2013 and headquartered in Berlin, Sunday Natural is the fastest-growing brand for premium nutrition in German-speaking countries. Its unique formula is based on a premium product range inspired by nature and its True Clean Label philosophy which ensures quality, purity, and transparency at every stage of the value chain. With its own research and development team and more than 1,000 different products Sunday Natural has the broadest and deepest assortment in the market.
Through its D2C online platform Sunday.de, the company distributes its products to over one million loyal customers annually, generating revenues of approximately €100 million in 2022. This strong customer affinity and loyalty is a testament to Sunday Natural’s commitment to quality and has allowed the brand to become truly loved by its community.
"The partnership with CVC marks a significant milestone for Sunday Natural on its path to becoming a global brand for science-based and nature inspired nutrition," said Jörg Schweikart. "In CVC, we have found a strategic partner that shares and embraces wholeheartedly our cultural values and commitment to the True Clean Label philosophy. This partnership will help us scale our operations and accelerate growth into new geographies. I'm extremely proud of our team's dedication and grateful for our community's strong support."
This partnership also goes beyond investment; we're thrilled to collaborate with Jörg and the team
Daniel Pindur Managing Partner
“Sunday Natural's remarkable growth through holistic collaboration with various stakeholders such as research institutes, scientists and therapists, embodies our belief in shared success", said Daniel Pindur, Managing Partner at CVC. "This partnership also goes beyond investment; we're thrilled to collaborate with Jörg and the team, combining our expertise and extensive network to take Sunday Natural's outstanding products global."
Can Toygar, Senior Managing Director at CVC added: “Sunday Natural operates in an exciting, fast-growing market that is benefiting from consumer megatrends around health and self-care. We strongly believe in Sunday Natural’s high-quality offering and its True Clean Label philosophy.”
CVC’s successful track record of building better businesses alongside founders as well as its entrepreneurial expertise and extensive network, were key to securing this partnership. CVC has been a major player in the German speaking market for more than 30 years and has successfully partnered with several businesses in which the founders and founding families are still involved. These include Douglas, Europe’s leading omnichannel beauty destination, DKV, a leading pan-European B2B mobility service provider, The Quality Group, a leading European player in the sports and dietary supplements market, and up until recently Messer Industries, a global leader in industrial gases.
The closing of the transaction is subject to approval by the relevant regulatory authorities. Financial terms of the transaction were not disclosed. Sunday Natural was advised by Houlihan Lokey. Rothschild acted as advisor to CVC.