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CVC funds made an investment in the personal-care business of Japanese cosmetics company Shiseido in 2021 and its portfolio of global brands.

Key information

Region Japan
Sector Consumer/Retail
Strategy Asia
FineToday website

The business is now known as FineToday. Since investment, we have helped the brands create products with reusable and recyclable packaging, and reduce emissions by reviewing and redesigning manufacturing processes and consuming more clean energy.

We have also helped establish an internal division dedicated to sustainability. In July 2022, the business formulated FineToday & Tomorrow 2030 as its long-term vision, identifying key topics that will help the company promote sustainability management and address related issues through its business activities. FineToday made a commitment to the SBTi in July 2022, and received SBTi validation of its emission-reduction targets in line with 1.5ºC scenarios in January 2024. FineToday is also an official supporter of the Task Force on Climate-related Financial Disclosures (TCFD), to promote and guide its climate-related activities and disclosures. The company released its first TCFD report in March 2023, and its first voluntary sustainability report in May 2023. In September 2023, FineToday was awarded an EcoVadis Gold medal for sustainability, placing it in the top 5% of all companies rated by EcoVadis.