Key information
Cricket generates $1.9 billion in annual revenue, and Asia is home to 90% of the world's cricket fans, with India the most significant market for the game. The Tata Indian Premier League (IPL), in which the Gujarat Titans play, is the most attended and watched cricket league in the world, attracting over 400 million unique TV viewers each year.
Region
Sector
Strategy
Ensuring optimum performance on and off the field
In 2021, the league held an open tender for two new franchisees. CVC won the right to own and operate the new franchise based in Ahmedabad in Gujarat province – in the largest cricket stadium in India, which has a capacity of 132,000. Gujarat is the fourth highest province for GDP in India, and has a population of 65 million. In six months, CVC built a team from scratch, including the name, the brand identity, hiring management, coaches, players and building a large and passionate fan base. In their inaugural season, the Titans won the Tata IPL, becoming only the second team ever to do so, and then finished runners-up in the 2023 league.
The franchise's revenue comes 75% from media and sponsorship deals negotiated centrally by the IPL and shared equally between the teams. The remaining 25% comes from local sponsorship and ticket sales. Therefore, growth in value of the league's media rights translates directly into the financial performance of the teams. And the trend is upwards: TV audiences have grown at around 15% on average over the past four seasons as interest in the game continues to grow and Indian broadband and mobile penetration increases.
The management team continues to work on many growth initiatives. On the playing front, they have been preparing for the 2026 season while recruiting and retaining top players. On the commercial side, they are exploring new revenue and brand-reach opportunities in merchandising, licensing and promotions, including digital initiatives.
In the first partnership of its kind in India’s sports sector, in 2025 CVC welcomed Torrent Group as majority shareholder in Gujarat Titans. With the continued support of the team’s fans, the focus is on ensuring Gujarat Titans remains a leading franchise both on and off the pitch.
From the outset, our ambition working with CVC was to build Gujarat Titans into a world-class franchise both on and off the field. In a short period, we delivered exceptional sporting success alongside strong commercial performance. Just as importantly, we focused on expanding fan access, building a powerful brand and deep engagement across Gujarat and beyond. We are excited for the next stage of our journey.
Arvinder Singh Chief Operating Officer