More than 9,000 global brands rely on Kount to protect their digital transactions, through patented AI and machine learning technology that prevents fraud. Founded in 2007 and with a presence in 180 countries, Kount is recognised as the market leader in its sector.
A rewarding partnership focused on innovation
Kount serves a number of end-markets, including consumer, retail, financial services and gaming, touching billions of transactions and devices every year. Its end-to-end solution is used by thousands of merchants as well as leading payment processors and payment service providers around the world. The company's proprietary technology is highly differentiated and is underpinned by dozens of patents in the space.
Through its thematic origination approach, CVC Growth identified Kount's potential for growth and innovation in the rapidly expanding e-commerce fraud prevention sector and, in 2015, made an $80 million investment in the company.
CVC's funding and strategic guidance supported Kount's CEO Brad Wiskirchen and his management team from the start, helping to strengthen the company's market position. The partnership focused on three areas:
- Accelerating product innovation, including the development and launch of new industry-leading product offerings
- Investing in sales and marketing and go-to-market strategy
- Company building through talent enhancement from the line up through the Board.
The challenges of online fraud have grown exponentially and, with the guidance and support of CVC, Kount has been able to meet those challenges and also innovate and extend our industry leadership.Brad Wiskirchen
Tripling revenue over investment period
During the five years of CVC's investment, Kount experienced strong growth – more than tripling revenue and improving its profit margin.
In early 2021, CVC announced the sale of Kount to the global data and analytics company, Equifax, in a deal valued at $640 million.