Key information
With the investment from CVC Funds, Sunday Natural, a leading brand for premium vitamins, minerals and supplements, has accelerated its growth and scaled its operations in Germany and internationally.
Region
Sector
Strategy
Shared values, strong growth
Founded in 2013, and with headquarters in Berlin, Sunday Natural is the fastest-growing premium nutrition brand in German-speaking countries. Its True Clean Label philosophy ensures quality and purity across its extensive product range, which it distributes to over a million customers a year through its direct-to-consumer online platform, Sunday.de.
With its own research and development team and in-house production capabilities Sunday Natural has the broadest and deepest product range of more than 1,500 SKUs in the market.
When Sunday Natural’s founder sought a partner to support the next phase of the company’s growth, he was attracted by CVC’s entrepreneurial spirit and corresponding strong track record of working alongside founders to build better businesses, as well as its extensive experience in healthcare and the dietary supplements industry.
CVC’s investment was completed in April 2024, with the firm acquiring a stake of approximately 55%, with the founder retaining the remainder. In partnership with the founder the key priorities are to further develop Sunday Natural’s product range, and expand its sales and marketing, as well as distribution channels, whilst entering new regions
In CVC, we have found a strong and entrepreneurially-minded partner that wholeheartedly shares and embraces our cultural values and commitment to the True Clean Label philosophy. This partnership is helping us scale our operations and accelerate growth into new geographies.
Jörg Schweikart Founder, Sunday Natural