CVC Capital Partners and Bain Capital today announced the completion of Bain Capital’s acquisition of 100% of the outstanding shares of FineToday Holdings Co., Ltd. (“FineToday”) from majority shareholder CVC Asia Fund V (“CVC Asia V”) and other shareholders.
FineToday is a market-leading personal care and beauty company with a strong portfolio of brands, many of them household names, including hair care products TSUBAKI, fino, and the recently launched +tmr, skin care brands SENKA and uno, and body care labels Ag DEO 24 and KUYURA. FineToday has a strong presence in Japan and has expanded its footprint across key Asian markets including China and Southeast Asia.
In 2021, CVC Asia V successfully completed the carve-out of FineToday from Shiseido on a bilateral basis. Since then, under CVC Asia V’s ownership, FineToday has successfully transformed into an established standalone business. Led by a first-class management team, FineToday has accelerated product innovation and expanded its international sales footprint through strong growth in Southeast Asia and beyond.
Tetsuo Komori, CEO of FineToday, said: “We are delighted to welcome Bain Capital as a new shareholder and strategic partner. We are extremely grateful to CVC, which has been a dedicated and valued partner since its investment in our business in 2021. Since our founding, we have pursued both business growth and global sustainability driven by a cultivated sense of aesthetics. With Bain Capital as our partner, we will receive strong support in realizing our dual management approach, benefiting from their insights on enhancing corporate value from a medium- to long-term perspective. Through this partnership, we will continue to deliver sustainable economic and social value to all our stakeholders.”
It has been a privilege to support the business from its establishment as an independent company through to its current position on a strong growth trajectory
Atsushi Akaike Managing Partner at CVC and Co-Head of CVC Japan
Atsushi Akaike, Managing Partner at CVC and Co-Head of CVC Japan, said: “We are delighted to see FineToday taking this important step toward its next phase of growth. It has been a privilege to support the business from its establishment as an independent company through to its current position on a strong growth trajectory. We are proud of what the FineToday team have built and have full confidence that they will achieve even greater success with Bain Capital. We wish the company continued growth and prosperity.”
Naofumi Nishi, Partner at Bain Capital, said: “We are very pleased to have completed the acquisition of all shares of FineToday. Leveraging our experience and expertise in the retail and consumer sectors, Bain Capital is fully committed to supporting FineToday’s continued growth — a company with a strong and unwavering presence in the personal beauty care market across Japan and Asia.”